Since its establishment in 1988, SleeveCo has been focusing on shrink sleeve labeling and drawing sleeve printing. According to Martin Wilson, deputy manager of the company's sales and marketing department, the company's ability to cooperate with some of the world's leading consumer goods manufacturers on many challenging projects is inextricably linked.
In addition to the prepress and printing divisions, SleeveCo has also begun to extend downstream of the process to manufacture various sets of labeling and labeling equipment. When processing complex shrink labels, everything from design to labeling must be accurate, and SleeveCo can provide the expertise needed for the entire process.
1. Produce high-quality shrink sleeves
SleeveCo company is facing a number of very strict market requirements for product labels, including automotive aftermarket, cosmetics market, consumer goods market, greening and garden products market. SleeveCo uses solvent-based inks when printing shrink-sleeve labels. Substrates suitable for gravure printing include PVC, high-shrinkage PVC, PETG, OPS, and OPP films. When printing on flexographic printing presses, PP is mainly used. film.
Since SleeveCo has both gravure printers and flexo printers, it has a high degree of flexibility in production and can choose the appropriate printing method according to the product. Flexographic printing presses are suitable for printing tickets, coupons, lotteries, and the like that require 100% of the material to be completely recovered, and to prevent the leakage of the chemical substances in the container and the contamination of the labels. In addition, it is also suitable for printing drums with a printing capacity of 8 ounces to 55 gallons, and can select ink color and screen number according to the image color density requirement.
With gravure printing, SleeveCo can also provide photo-quality image quality, and can use special inks (including metallic inks, pearlescent inks, mixed inks, and matte varnishes) for printing. Some have translucent labels. It's like there is no label.
2. Practice experience
Since SleeveCo is a company specializing in sleeve label printing, the type of job processing is also wide. From ordinary sleeve labels to more complicated sleeve labels with certain difficulties, even some innovative new products, if necessary. The company will also spend several months on R&D to make the product's indicators more perfect, such as size, deformation rate and image quality, so many packaging users have come here.
Mr. Wilson particularly emphasized the company's development of shrink labels for Pennzoil-Quaker State's petrol containers for several months. He said: â€œGas cylinders are similar in shape to racing cars, and other companies in the industry think that this product should not be used as an overall shrink label. In order to make the label shrink, it just can be wrapped outside the shape of a car bottle (the wheel and the hood part of the label must be The company's pre-press department's designers performed correct deformation of certain parts of the label. In addition, our company cooperated with bottle manufacturers to make the density of the bottles suitable. , and developed a special system for sticking such labels."
Another challenging project is the successful development of shrink sleeves for Blue Corral's Black Magic series. BlueCorral wants to use an overall shrink sleeve for its spray gun bottle. The main challenge is the deformation of the bottleneck. SleeveCo has developed a solution that provides the correct shrinkage, both in the smaller caps and in the bottom of the larger caps.
The successful application of shrink labels and special inks has led to a significant increase in the company's business. Mr. Wilson said: â€œOur customer, White RockDistilleries, intends to change the product packaging from the original frosted etched glass to a monolithic shrink sleeve label, and after matt glazing can also achieve the original effect. This saves the company a big one. Pen costs, and the bottle's inventory is also reduced."
3. Opportunities and Challenges
Although SleeveCo Company is facing the packaging printing market which is currently growing, it still faces some severe tests. Mr. Wilson said: "The biggest problem comes from the end user's requirements for speed and timeliness. The market and major retailers (such as Wal-Mart) require that the delivery cycle of the supplier (that is, our customers) be shortened every time. The amount of supply needed is also gradually decreasing. The key to our company's success is to address these issues and to properly formulate the initial project plan so that we can help our customers to quickly enter the market."
In spite of various challenges, Mr. Wilson believes that the development prospect of shrink sleeves is bright. He said: "With the further development of shrink sleeve technology and the deepening of people's understanding of shrink sleeves, plastic container blow molding companies are now able to produce a variety of odd-shaped bottles that are more attractive and humane, despite the shrink sleeves. The cost of the target is slightly higher than the pressure sensitive label and the paper label, but it can bring higher added value to the product."
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